Blogs

Let big data and analytics change IT like they’re changing your business

By John Gentry, Vice President of Marketing and Alliances

There was a time when business decisions often came down to hunches. Sales, marketing, human resources and even IT frequently opted for new hires, new technology and other additions because they just seemed right; some kind of gut feeling suggested it was the best move, so decision-makers went with it.

Nowadays, no data means no confidence in decisions—we base everything on data. Data-driven is the mantra, and if you make a decision without it, you’re asking for trouble. Whether it’s sales, product and service development, marketing, or operational, if you don’t have accurate data informing your decisions, they won’t be good ones.

The sheer amount of data we store, manage and process to grow our businesses, enable innovations and exceed expectations multiplies exponentially every day. Why, then, would enterprise IT make decisions for new applications and the infrastructure supporting and delivering those workloads based on guesswork? IT, like any other part of the company, must make decisions and move forward based on empirical data. IT decision-makers must equip their teams to solve problems with authoritative insights by implementing platforms and solutions that offer highly targeted analytics for infrastructure health and performance. Metrics and analytics have replaced hunches throughout organizations, and IT needs the same level of analytical capabilities to strengthen its value as a partner to the business, and strategic enabler of business growth, innovation and competitive advantage.

Big (performance) data is only half the battle

Infrastructure performance management (IPM) thrives on the analytics derived from digital business infrastructure data. Enterprises today are past the point of manually correlating complex data from multiple disparate sources, and trying to extract next steps that may or may not be correct. We now know IT needs the information, but information by itself is only the first step in the process. The real progress happens when that information can be processed into answers.

IT infrastructures, like the companies relying on them, are complex and dynamically evolving, and managing them effectively requires precision to promote the agility and cost optimization required for managing perpetual change. For example, being able to quickly and accurately identify and resolve existing and emergent issues eliminates the need for some of the more common outdated, ineffective and costly temporary fixes, such as overprovisioning, tech refreshes and unnecessary migrations—which usually force IT to spend more money than it needs to year-over-year.

Big data, precise metrics and authoritative analytics give our companies the empirical evidence and validation needed to make important decisions with confidence, rather than guesswork. Many organizations have experienced the positive impact of big data on their business operations. The possibilities for enterprise IT are just as promising when we skip the guesswork and adopt an analytics-driven approach for effectively managing and guaranteeing the most important part of business today—your digital business infrastructure.

Want to start managing your infrastructure performance more proactively? Get a demo of VirtualWisdom4 to see the benefits first hand.